14 Dec 2011
We've entered the spirit of Christmas by developing a very clever Secret Santa App. The App allows the person tasked with arranging the Secret Santa – either for family or work - to manage the entire process electronically.
According to Ciarán O’Reilly, Managing Director of Refresh “Normally with Secret Santa - or Kris Kindle as it is sometimes known - someone ends up tearing bits of paper up and drawing names out. The Secret Santa Selector takes care of all of that automatically.
Read more...25 Oct 2011
We ran this ad on the digital screens on the ground floor of the Dundrum Shopping Centre only 2 weeks ago. Turns out they could have done with our submarine last night!
Check it out here
24 Oct 2011
With their incredible track record in mobile phones, it should be no surprise that Nokia's wide range includes handsets with full QWERTY keyboards, which in an increasingly touchscreen age, are still preferred by many for their superior accuracy and comfort. We used a series of 10 eyecatching video display banners to dramatise the ridiculous and frustrating mistakes that people often make on touch screen phones.
Read more...16 May 2011
Northern Bank have been title sponsors of the Ulster Schools’ Cup for the past six years. Known as, “Northern Bank Rugby Schools’ Cup” the competition is a partnership with the IRFU Ulster Branch.
The second oldest rugby competition in the world, the Northern Bank Schools’ Cup runs from November to March each year and brings together talented young players from across Northern Ireland.
15 Apr 2011
A success.
We're straight out of the blocks with our new client Nokia with a fun campaign for their latest range of Smartphones.
While Nokia are the world's biggest manufacturer of mobile phones, they are not so well known for high end Smart Phones.
24 Feb 2011
Great news n a sunny day in Dublin, we’ve just heard that we’ve been appointed as the Digital Agency for Nokia Ireland following a 4 way competitive pitch.
According to Sian Gray, Head of Marketing at Nokia “The decision to appoint Refresh was, in the end a very easy one. Their clear understanding of the requirements of the brief and our brand and demonstration of outstanding creativity and technological expertise shone through during the process.”
The appointment is effective immediately.
10 Feb 2011
We just completed our first work for Toyota Ireland. A rich media and standard format campaign for the Auris. Working with the new TV campaign, the expandable format uses a number of video clips running simultaneously to create dramatic effect. We quite like the static banner execution too!
Check out the expandable here and check out the static version here
Read more...07 Dec 2010
When we started working on an App for Gift Grub, the popular satire sketch on Today FM’s Ian Dempsey Show, we had high hopes that it might make at least the top 5 in the App Store. So it was a pleasant surprise to wake up on Monday to find out it had hit the Number One spot, having only been released on the previous Friday!
Our clients EMI, Ian and Mario are really chuffed their first digital venture has gone so well.
The brief was to use the familiar characters created by the Gift Grub team in a new and engaging way.
Read more...22 Nov 2010
Ciarán O’Reilly offers some advice to clients on how to get to grips with the new media world that their brands now live in. This article was written for the November 2010 issue of Irish Marketing Journal – the leading marketing industry magazine in Ireland. Read more...
12 Oct 2010
Prosperity are Ireland’s leading recruitment agency for the digital industry. Every month they do a quickfire Q&A with someone from the industry. This month they picked on me! Read the interview here http://blog.prosperity.ie/2010/10/12/why-i-love-mondays-13/
06 Oct 2010
We recently produced a new multi-media advertising campaign for WorldSpreads. The campaign, which will run across TV, Online & Press, was created specifically for the UK market and is the first manifestation of a Challenger Brand Strategy we’ve developed for the brand..
Read more...21 Sep 2010
After a long and highly challenging pitch process, we’re absolutely chuffed to have been selected as the Digital Agency for Northern Bank. We’re really excited to be working with such a large, local brand like Northern Bank who were looking for an agency partner to make digital a more central component of their brand strategy. We’ll be starting to work on a whole bunch of campaigns immediately, so watch this space for developments.
14 Sep 2010
We built this small site for friends of ours, so if you're yearning for the Good Life, here's your chance!
02 Sep 2010
We did a sweet little campaign for AA Ireland to celebrate the 21st anniversary of Roadwatch. GO on to the site for your chance to win iphones and cash!
13 Jul 2010
This article first appeared in the July/August 2010 issue of IMJ (Irish Marketing Journal).
My late, much loved mother used to say “sure everyone works in either marketing or computers nowadays”. There are two things you can learn from this: Firstly, you should always listen to your mother. Second if you are involved in the business of brands you probably need to be working in both marketing and computers.
Read more...02 Mar 2010
I was invited to contribute to the regular feature “Wish I’d done that” for the March 2010 issue of IMJ (Irish Marketing Journal). Every month, a senior executive in the advertising & marketing community is asked to talk about recent advertising that caught their attention.
It’s been a very, very long time since I’ve seen something that made me really think ‘I wish I’d done that’.
Read more...Latest Tweets
RT @AugmentsReality: Google's Augmented Reality Glasses Could Be On Your Face This Year t.co/uebQiyKp
Wed, 22 Feb 2012
New code lets websites opt-out of Pinterest. t.co/GFzHwyIj #pinterest
Wed, 22 Feb 2012
Is F-Commerce already dead? t.co/5RBM1dhE #facebook
Mon, 20 Feb 2012
Anybody have any idea what this is all about? t.co/kmcRIKDk #tryagain
Mon, 20 Feb 2012
Digital tools & social media saving endangered languages t.co/MnKmV33F
Sun, 19 Feb 2012
Facebook to launch Timeline Brand Pages on 29 Feb t.co/3Z6ykIo2 #facebook
Fri, 17 Feb 2012
