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Incorrect Ads that get it just right

With their incredible track record in mobile phones, it should be no surprise that Nokia’s wide range includes handsets with full QWERTY keyboards, which in an increasingly touchscreen age, are still preferred by many for their superior accuracy and comfort.

We used a series of 10 eyecatching video display banners to dramatise the ridiculous and frustrating mistakes that people often make on touch screen phones. These ‘auto-incorrect’ ads were tailored towards the target markets of 3 different QWERTY phones. Happily, there’s no confusion about the effectiveness of the campaign, with a significant sales spike reported.