Moviestar briefed us to advertise their online movie rental business. You just make up a list of the movies you want (they almost definitely have it), and they start sending them to you. When you've watched a DVD, send it back and another is sent to you.
What better way to sell movie rentals than to make our own versions of them! The insight was that there were so many movies to watch and all for the same monthly fee, you would naturally become an expert in summarising what the movies were about, but with your own spin.
We created "Miniature Movies", a series of well known movies with a bit of local humour injected into them!