Nokia were introducing a range of high-quality QWERTY keyboard phones – perfect for the many people who want more than a very basic phone, but dislike the lack of tactile feedback on a touchscreen. We shot a series of 9 videos that mock the inaccuracy of touchscreen phones by bringing some unusual touchscreen AutoCorrect mishaps to life.
Even though the focus of this campaign was Awareness & Engagement, based on the success of our previous campaign, the client had set a target of a 5% sales increase. In the end, the campaign delivered a phenomonal 36% increase in sales.
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