In March of this year, the Avonmore Fresh Porridge brand was re-branded, and is now known as Oatiful Porridge Pot. Our job in this case was to create an online presence for Oatiful to support the brand changes and promotional activity. We designed and built the Oatiful website, along with the design and implementation of their Facebook page and Applications. The beauty of Porridge is that it never gets old; there are so many different toppings that you can add to make it taste that bit different each morning. We visualised this really well on the site along with highlighting the health benefits of Oatiful. We made these health benefits really playful by including some tongue and cheek humour! Overall the site is really well executed and the tone is young and playful, making it extremely appealing to the target market.